About

Bridging business needs with technical solutions, driving digital transformation through user-centric design and low-code development. Own end-to-end project lifecycles — stakeholder engagement, requirements gathering, prototyping, testing, and implementation. Guide stakeholders through user and service journey mapping to surface pain points and evaluate product-market fit.

Supported the Marketing Group across high-impact, front-facing projects including VisitSingapore.com, the Singapore Tourism Awards site, and the Data Management Platform — including the GCC 2.0 cloud migration and the VS.com 3.0 revamp and launch. Led a vendor audit with zero findings, and managed vendor compliance and cross-stakeholder alignment throughout delivery.

Led cross-functional discussions to analyse business needs, assess impact and cost, and prioritise system enhancements for bespoke client systems. Used visual aids and mock-ups to bridge communication between clients and internal teams, while managing project timelines and facilitating training, UAT, and briefings.

Built full-stack features (ASP.NET C#, HTML, JavaScript, SQL) for bespoke enterprise systems, including on-premise server coordination and deployment. Reviewed code and mentored junior developers to support consistent delivery quality.